So I heard that in Flatbush, when frum (Orthodox) people buy television sets they have the sales people box their new TVs in air conditioner boxes.
That way no one knows they have bought a television. We're not supposed to watch television. Certainly not Desperate Housewives.
So if people bring home teevs in air-conditioning boxes, then if they by an air-conditioner, it stands to reason that this will come home in a television box because maybe the store is out of AC boxes. And all the frummers on the block see the cardboard TV box and say, Don’t tell anyone, but the Schwartz’ just bought a new air conditioner. The proof’s in the alley! They’re not fooling anyone!